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Guerrilla Marketing Every brand is unique, and so does it need a unique approach. We look at guerrilla marketing as a holistic activity to increase the brand's outreach and exposure. We focus on every single touchpoint that the customer interacts with. We work with you in every single step,from ideation to execution. We work synergistically to bring your brand to life. By bringing together your vision, market research and what the customer needs, we can build a strategy that gives us a direction of the brand and the value it proposes.
RASVRITI From The House Of Tulsi Mr Sandeep Parekh, a prominent face in the fashion industry, reached out to us for his new brand - Rasvriti. Coming from the Legendary Tulsi Silks family, he had a solid vision and passion for building a community and celebrating the essence of Kanjivaram silk. Launched initially as a digital-first brand, we have been working with the brand since day 1. We have paid attention to every touch point the customer interacts with, from the user experience on the website to curating a unique style of how the products are displayed. We have spread our advertising efforts across Digital and traditional mediums such as newspapers, pamphlets and hoardings. In just over a year, the brand has launched its experience store in Mylapore, Chennai. We have quickly captured the attention of significant T1 & T2 cities across India. We also cater to global markets such as the United States, the United Kingdom, Australia, Singapore and Malaysia.
RASVITI 1
Mr Sandeep Parekh, a prominent face in the fashion industry, reached out to us for his new brand - Rasvriti. Coming from the Legendary Tulsi Silks family, he had a solid vision and passion for building a community and celebrating the essence of Kanjivaram silk. Launched initially as a digital-first brand, we have been working with the brand since day 1. We have paid attention to every touch point the customer interacts with, from the user experience on the website to curating a unique style of how the products are displayed. We have spread our advertising efforts across Digital and traditional mediums such as newspapers, pamphlets and hoardings. In just over a year, the brand has launched its experience store in Mylapore, Chennai. We have quickly captured the attention of significant T1 & T2 cities across India. We also cater to global markets such as the United States, the United Kingdom, Australia, Singapore and Malaysia.
LES AMIS Gelateria | Cafeteria | Boulangerie Every Rockstar brand has a humble beginning. So did Les Amis. Started as a cloud kitchen a few years ago, and today, it's hands down one of Chennai's finest Gelato destinations. We worked on the brand's Rebranding - visual identity - Packaging - Marketing. We knew the Millenials & the GenZ would be the quick grabbers of the brand and will easily relate to the aesthetics of the brand. However, with the older audience, we identified that they are driven by traditional media more than digital advertising, which is why we have done various covers & articles in the newspaper. We recently conceptualised the "Make your own Gelato" for children, groups of friends and families to learn and explore the art of making the fine Italian gelato from scratch to finish, which has been a successful stint.
LES AMIS 1
Every Rockstar brand has a humble beginning. So did Les Amis. Started as a cloud kitchen a few years ago, and today, it's hands down one of Chennai's finest Gelato destinations. We worked on the brand's Rebranding - visual identity - Packaging - Marketing. We knew the Millenials & the GenZ would be the quick grabbers of the brand and will easily relate to the aesthetics of the brand. However, with the older audience, we identified that they are driven by traditional media more than digital advertising, which is why we have done various covers & articles in the newspaper. We recently conceptualised the "Make your own Gelato" for children, groups of friends and families to learn and explore the art of making the fine Italian gelato from scratch to finish, which has been a successful stint.
HANU REDDY MANGO FESTIVAL An initiative by Hanu Reddy Realty India Pvt Ltd The Hanu Reddy family has been well known for their hospitality and credibility in the realty and hospitality space for several years. They reached out to us when they wanted to run an event to celebrate the King of Fruits, the Mango, at their ancestral farm. The event was spread across two weekends during June 2022. We worked on promoting the event through various channels such as Youtube, Instagram and Facebook Channels. We also collaborated with multiple influencers from Fitness, Lifestyle & Cooking genres. We sent them specially curated gift hampers, requesting them to promote the event and be a part of the celebration with their family. The event was a grand success with a footfall of over 2000+ people ranging from age groups of tiny toddlers to elderly parents.
HANU 1
The Hanu Reddy family has been well known for their hospitality and credibility in the realty and hospitality space for several years. They reached out to us when they wanted to run an event to celebrate the King of Fruits, the Mango, at their ancestral farm. The event was spread across two weekends during June 2022. We worked on promoting the event through various channels such as Youtube, Instagram and Facebook Channels. We also collaborated with multiple influencers from Fitness, Lifestyle & Cooking genres. We sent them specially curated gift hampers, requesting them to promote the event and be a part of the celebration with their family. The event was a grand success with a footfall of over 2000+ people ranging from age groups of tiny toddlers to elderly parents.
ANJAPPAR Anjapar Tagline Anjappar Chettinad is no new name for south Indians. A brand that has been on its mission of taking authentic Chettinad cuisine to the rest of the world. : Like every other traditional company, they also needed a revamp. We re-did their global website, Changed their packaging, and re-drafted their advertising strategy. The revamp has critically helped in its effort to expand to newer markets spread across Europe. They are currently on the verge of opening new outlets in Poland, Germany, France & Switzerland.
ANJAPAR
Anjappar Chettinad is no new name for south Indians. A brand that has been on its mission of taking authentic Chettinad cuisine to the rest of the world. : Like every other traditional company, they also needed a revamp. We re-did their global website, Changed their packaging, and re-drafted their advertising strategy. The revamp has critically helped in its effort to expand to newer markets spread across Europe. They are currently on the verge of opening new outlets in Poland, Germany, France & Switzerland.
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